Work — UN-TI-TLED

WHOOP

BLUE BLOCKER EYEWEAR

Concept / Design / Packaging / Product development

2023/ 2025

All photos by WHOOP

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AMAZON ECHO FRAMES

DESIGN DIRECTION & CONSULTING

Shapes design / Materials / Components & lenses

All photos / logo credit to AMAZON Echo frames

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MAXWELL

Black Summer’ Night

STATE X MAXWELL

Artist Collaboration / Design / Packaging

2022

Photo credit: MUSZE

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Photo credit: MUSZE

NOW AWARD

Concept / Design / Rendering

2023

Designed for the Vision Expo

AC mag x France

Accessories Council Magazine

2023

Photo-essai / Story telling on location: France

AMERICAN OPTICAL

2019 - 2023

CREATIVE DIRECTION / RE-LAUNCH / BRANDING / DESIGN

Photos by Marissa Roseillier on location: Joshua Tree, CA

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Photo credit : 20/20 magazine - Jobson publishing

MAXWELL - Reunion

2021

STATE X MAXWELL - REUNION

ARTIST COLLABORATION / DESIGN /PACKAGING

Photo credit: MUSZE

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Credit : 20/20 magazine - Jobson publishing

HUCKBERRY X AMERICAN OPTICAL

2023

COLLABORATION / DESIGN /PACKAGING

Huckberry.com

Photo by Huckberry

AO - OXFORD

2022 Accessories Council Design Excellence Awards Winner

American Optical OXFORD sunglass

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Credit : 20/20 magazine cover

CONVERSE

ARCHITECTURE / DESIGN / EXPERIENTIAL

Vision expo New York

AWARD wining Best Booth Design of 2018

Photo credit: Gilbert Experience

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AWARD winning Most Creative booth design 2018

STATE Opt Co.

2018 - 2023

Creative Direction / Trend research / Product design / Product development in Chicago and Japan factories / Marketing / Photoshoots / Merchandising / Experiential installations

Photographed by Marissa Roseillier

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Photographed by Marissa Roseillier

Credit to 20/20 magazine - Jobson Publishing

Photographed by Marissa Roseillier

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Photographed by Marissa Roseillier

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Credit to 20/20 magazine - Jobson Publishing

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John Varvatos eyewear collection

2009 -2018

eyewear collection

Creative direction / Eyewear design / Packaging / Visual art / Experiential / Licensing relation

Jimmy Page photographed by Danny Clinch for John Varvatos

Vintage Trouble photographed by Danny Clinch for John Varvatos

All images photographed by Danny Clinch for John Varvatos

Gary Clark Jr. photographed by Danny Clinch for John Varvatos

Credit: 20/20 magazine - Jobson publishing

Credit: Patrón Tequila

Credit: Glenn Hughes [ album cover wearing JV eyewear ]

Credit: Gary Clark Jr. [ album cover wearing JV eyewear ]

NOW by Vision Expo

2022 - 2023

NOW is a reflection in time, it shows the trends and the directions of the entire eyewear industry. With the help of a carefully selected advisory committee in a specially designed environment, NOW highlight curated eyewear in themes representing the trends of the industry.

Eyewear are displayed in a democratic way by portraying design features and benefits of each eyewear piece, rather than focusing on brands or companies.

FITZ

3D printed eyewear

DESIGN PRODUCT / ARTIST COLLABORATION with Artist Carlos Álvarez “El Crac”

2023

American Optical - satellite museum

Historical research / Curator / Display design / Experiential activation

2021 - 2022

The exhibit, entitled “ From the Archives…American Optical through the Centuries “, was curated in collaboration with the Optical Heritage Museum.

FABIEN BARON

eyewear

Collaboration / Design

2008

HANDCRAFTED IN JAPAN, BOTH THE METAL AND ACETATE FRAMES CORRESPOND TO THE MOST RIGOROUS QUALITY STANDARDS, THE HIGH DENSITY ACETATES ARE CARVED INTO SHAPE RATHER THAN MOLDED, AND THE METAL FRAMES ARE CUT FROM SINGLE SHEETS INSTEAD OF CONSTRUCTED FROM WIRE, WITH NO WELDING. POLARIZED LENSES ARE SCRATCH-RESISTANT AND STATE OF THE ART, REDUCING FILTER GLARE, UV RAYS AND REFLECTIONS. THE RESULT IS SUNGLASSES THAT COMBINE LIGHTNESS OF FORM WITH FUNCTIONAL STRENGTH.

Photo credit : Fabien Baron - Baron & Baron